Co-founder
Moreno Dorz
Head of Business Development
- 40 years in insurance sales
- Built the B2B2C channel
- Vice Chairman of the Board of alletta sales platform ag
About alletta
As easy as booking a hotel — but for insurance.
Switzerland's first fully digital insurance platform.
- 400,000+Quotes prepared
- 1,000+active contracts / customers
- 2 divisionsHealth insurance & legal protection
- FINMARegulated since 2023 · F01442247
alletta is Switzerland’s first fully digital insurance platform. You compare, switch, and take out policies — whenever and wherever you want, in your language, without pressure. And because you do the work, you receive part of the commission back.
Mission
No long conversations. No paperwork. No sales pressure. You advise yourself — and we give you part of the commission back.
That is why we built alletta: a platform that covers the entire process — from the quote to the digital signature — and gives you part of the commission back as cashback.
Story
Live since 2023 — market-tested and continuously improved for you every day.
In under two years, from the idea to Switzerland's first fully digital insurance platform — clear and understandable, milestone by milestone.
Team
Know the insurance industry from the inside — and have technology, product and sales all in-house.
Over 100 years of combined experience in insurance, technology and sales.
Board of Directors
Team
Co-founder
Jürg Stupp
Chief Executive Officer
- 25 years at Helsana, most recently as a member of the Executive Board
- Certified insurance intermediary VBV
- Built digital sales and customer loyalty programs
Co-founder
Vita Hasani
Chief Technology Officer
- CEO of Sunny Hill Tech, Kosovo
- 10 years in fintech & IT operations
- 3.4 million lines of code for alletta
Co-founder
Florend Berisha
Chief Product Officer
- 10 years in product development & UX
- Software background, Pristina
- Responsible for the entire process
Rebecca Unruh
Avatar & Marketing
- 10 years in marketing & communications
- Licensed insurance intermediary VBV
- Face of the avatar, 10 languages
Mire Noci
Head of Finance
- 10 years in finance & corporate management
- Controlling & reporting
- Swiss corporate environment
Javier Blanco
Insurance Expert
- Health insurance & legal protection specialist
- Guide content for alletta.ch
- Face of the knowledge section
RegulationFINMA registration How we make money Data & Security
That's why you can trust us.
The most important facts for regulators, customers and partners — at a glance.
