Jürg Stupp, CEO of alletta sales platform AG, in interview

moneycab•Posted on 17.11.2023

Jürg Stupp, CEO of alletta, in front of a purple alletta background

Introduction

In an interview with Moneycab, Jürg Stupp, CEO of alletta sales platform AG, explains how the digital insurance platform Switzerland is changing the health insurance market. In view of the 2025 health insurance premiums, which are again rising by around six percent, Stupp expects that up to one million insured persons will switch their basic insurance. This is exactly where alletta.ch comes in: a fully digital insurance platform that enables a transparent health insurance comparison and at the same time offers AI-supported consulting with avatar and chatbot around the clock in ten languages.

“Artificial intelligence will revolutionize the insurance industry by consolidating data, making markets more transparent, and enabling policyholders to make informed decisions.”

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Alletta has been live since October 2023, holds a FINMA license as an insurance intermediary and works with leading Swiss health insurers such as Assura, CSS, Helsana, Swica, Groupe Mutuel, Visana, KPT and Sympany. In addition to Swiss basic insurance, customers can also compare and digitally conclude supplementary insurance as well as legal protection insurance. A special unique feature is the cashback model: customers receive 33% of the commissions for concluded supplementary insurance – up to a maximum of CHF 300 – and can either withdraw this amount or donate it to partner organizations.

The platform clearly differs from traditional comparison services, as it covers the entire process from needs assessment to comparison, digital conclusion and cancellation service. This is supported by modern technologies such as Document AI, Text-to-Speech and Speech-to-Text. According to Stupp, artificial intelligence will revolutionize the insurance industry by bundling data, making markets more transparent and enabling insured persons to make informed decisions.

With the ambition to become the "Booking.com for insurance", alletta focuses on innovation, efficiency and customer-centricity – and is already planning further expansion in the insurance sector as well as international growth.