Jürg Stupp: “We pass efficiency gains back to our customers”

finews•Published on 13.11.2025
alletta health insurer comparison on a large touchscreen

Introduction

Insurtech alletta is digitalizing health insurance brokerage – and even gives money back to customers. Co-founder Jürg Stupp explains to finews.ch how the platform works, where artificial intelligence is used, and why the service is available in ten languages.

Many insured people want a platform without sales pressure. Digital users want to complete the entire process online – from needs analysis to contract completion. This is exactly where alletta comes in.

The platform is available in ten languages because people understand insurance details better when reading them in their native language. The most frequently used are the national languages German, French and Italian.

Nine major Swiss health insurers are integrated. alletta is the only platform covering both basic and supplemental insurance with concrete calculations of premiums, benefits, and savings opportunities.

Customers benefit from the cashback model: Those who handle their own consultation receive part of the broker’s commission back – thanks to efficient digital processes.

Independent platform

No sales interests – alletta provides neutral comparisons, including model differences, benefits and real saving potentials.

Multilingual & customer-oriented

Insurance details explained in ten languages – especially important for newcomers in Switzerland.

Basic & supplemental insurance

The only platform covering both areas and highlighting gaps in coverage or benefits.

Cashback model

A portion of the commission is refunded because digital advice is more efficient and requires no physical intermediaries.

SmartReader AI analysis

Policies are automatically identified, analyzed, and compared with suitable offers – fast, precise and secure.

High data protection

Processing occurs exclusively on own servers. Health data is deleted after six months.

Future & new products

Capital insurance is under development; further categories such as telecommunications or financial products will follow.

Recommendation for insured persons

Switch basic insurance and review supplemental insurance by the end of November – early comparison saves time and money.

Recommended by alletta