AUDIO SUMMARY – Digital insurance advice with AI and avatar

Aleta is an insurance advisor created through artificial intelligence, On the new platform, she guides users through the insurance process. She was invented by the company of Jörg Strupp. Until now, insurance and advisory services have been quite old-fashioned. Yet the technological possibilities are wonderful and endless. And an avatar can take questions, answer questions, you can talk to her, you can write to her, in ten languages. That’s also something a human advisor usually cannot achieve. The idea of the platform is to first give an overview of which insurance models might be suitable for a person. If there are still questions, they are answered by the avatar. How much information she can take in and remember. This should allow insurance contracts to be completed entirely without an insurance broker. The Swiss Insurance Brokers Association SIBA, which mainly advises companies, is not entirely reassured. Artificial intelligence could make access easier for younger target groups and complement services, but... in principle, people expect a performance promise for the money paid to an insurer. And in the process of choosing, People often rely on a feeling. That feeling is conveyed by a person. Less by an avatar or artificial intelligence. Therefore, humans will not be completely replaced in our business, but can be excellently complemented by artificial intelligence. That’s also how they see it at Aleta. What it is, is a response to changing customer needs. Customers want digital, customers want access anytime, and this is our answer to that. Santé Suisse, the industry association of Swiss health insurers, says it generally welcomes insured persons being informed about different offers, as long as quality, transparency, and data protection are guaranteed. The Aleta platform will go online on October 1st, when the new insurance tariffs are announced.